24/7 Trader is the 24/7 technology for
automated inventory acquisition. 24/7 Trader provides direct access to
real-time bidded inventory for greater control, visibility and performance.
offers agencies the only RTB solution with cookie
level tracking across all media buys and full integration with reserve and
search media. With a bolstered user-interface, improved tracking and
enhanced reporting, the newest release of 24/7 Trader gives our clients
even greater control and leverage in acquiring and optimizing digital media
inventory across more media sources in real-time.
24/7 Trader Overview (Powerpoint)